PartnerUp claims to be the “Deluxe Small Business Community.” The site is essentially a social network for small business owners and ambitious entrepreneurs. Users can find other professionals to partner with and take a project or business to another level. Users can also locate new opportunities, such as startups and other business endeavors posted by those in the community. PartnerUp also helps users find other businesses to locate vendors and suppliers and look for commercial real estate for sale or rent. The community also provides its member with a wealth of information so individuals can ask questions about business related topics while building relationships with others. PartnerUp also gives users another place to promote their business.
PartnerUp was founded in February of 2005. It was intended to provide users with a free resource for information, suggestions and other necessities related to their startup or new small business. PartnerUp was acquired by the Deluxe Corporation in July of 2008.
PartnerUp is a social network for entrepreneurs and small business owners. The site caters to this crowd, which makes it a specialized community when compared to larger networks like Facebook or Twitter. Through PartnerUp, users can get answers about their industry or business, share expertise, and find partners, suppliers and others.
The PartnerUp website has the look of a social network site with a very clean feel to it. The homepage features a large conversation start up box outlined in blue so user can dive right in. The grey and lime green logo blends seamlessly with the overall grey color scheme which is off set by the plain white background. Although the color choices sound a little on the bland side, they work well to give the content center stage. Newcomers can also find a great deal of information and interactive possibilities as soon as they arrive through the current conversation list and small business blog roll. A dark grey search bar in the upper, right hand corner of the site allows users to search for specific companies, people, opportunities or topics.
More is better when it comes to most social networks. Offering a free membership is often the best approach and PartnerUp seems to realize this. The site is available to anyone for free. Users can create an account without paying for registration or a subscription. A Premier membership option is available. This membership costs around $100 for three months of access, around $180 for six months and approximately $300 for one year. The Premier membership allows users to directly contact as many others who are not in their network as they want. The free basic membership limits contacts to five per month. Premier members also receive a featured listing in the PartnerUp resource directory.
PartnerUp gives entrepreneurs and small business owners a place to meet, converse and connect. Users can find partners, vendors or those with answers through the community. The site offers free and paid memberships so users can choose access that fits their budget.